The new messaging application that tries to develop Instagram, promotes sharing your situation, your location, the speed at which you move and other content with those people who are on your list of Instagram’s ‘best friends’. It is a new method to share intimate and private information constantly with your closest friends linked directly to Instagram in the same way that Facebook and Messenger connect.
In addition to exchanging messages, photos, and videos, as usual, they want to add the option to share the battery level, speed or position through the tools that Instagram already has. To make all this possible, a series of Instagram employees were sent to the Messenger offices to study the model with which this application works, which depends on Facebook. According to executives, this second option is much more comfortable for users since if not for it they would have to be jumping from one application to another simply to use the messaging service.
This is where the rivalry with Snapchat comes into conflict, according to studies, active Snapchat users spend more time inside the application than active Instagram users, but thanks to the implementation of this new messaging system they want to acquire the same features that Snapchat already offers, private messaging only with your trusted friends.
The core of this new application, Threads, seems to be messaging because as shown by the screenshots that have come to light messages are the main content, in addition to implementing a system to access the camera and to see the Last stories that have been uploaded to those people you have added as ‘best friends’.